Keeping SEO Alive in 2014 with Fresh, Quality-full & Synergic Work

. Wednesday, December 18, 2013
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Year 2013 has specified most quivering algo shocks to the SEO Industry. But, maugre to all these shocks made by Panda & Penguin and other updates talking about the quality in search engine optimization services, a true warrior never steps back and look ahead struggles. Success is copartner of various problems; setbacks etc so you can’t just hope for good news, pitfalls also run in a parallel way.


People with intellectual mindset always run from the mistakes and moves ahead with improvement. The same thing is also applicable on the SEO Industry. If you’re also the one looking out the ways to do something thriving with your online business then don’t forget the fact that now SEO is alive with more energy and synergy with the web and the search engines.

Things we focused on in the year 2013 make a huge volume. Some of them are still applicable even in the year 2014 as well. In the year ahead, what we need to focus on is the approach, strategy and the appropriate way to monitor each short term goal to achieve the enduring goal of quality and high up search presence.

Monitoring, approach and strategy has always been a part of every successful SEO Company India or other regions. In order to stop the delay in SEO Success and to achieve great results, you must work on the proper strategy and need to list out the immediate targets. In order to help in thriving with SEO services, there are some points you need to work on. The approach of SEO should be like you have plant a tree in your garden. Its base must be strong so that no storm can bend it down.

Here, the plant is SEO work and storm relates to the Google updates that hit the sites of bad quality. Supplement your tree with required nutrients at the right time recurrently the tree will breed and bear fruit one day. Likewise, try to work on excellence web presence and pay attention to the technical, on-page, off-page SEO and social media and wait for the search presence to improve gradually rather than acquiring the results quickly.

Don’t forget to focus on the metrics that matter in Google Analytics according to what goals and priorities you have set for yourself to get better search presence. Global search can’t be ignored but local search is mandatory to be focused. In order to attract people on your business you must also add addresses, events, people, recipes, books, e-books, video, etc on your website.

  In order to help you to go your content go viral, our community also plays a vital role so focus on building community and to retain their trust. All and All, if you talk about the current SEO norms then SEO has turned out to be white collard where you have to implement strategy that are respected by the algorithm of search engines.

Basic DO’s N Don’ts in SEO for Better SERPs

. Thursday, December 12, 2013
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Nowadays, SEO Industry is turning out to be very invading; today, it is between the most favored web services these days. Thus it comes onto the role of SEOs or search engine optimizers(http://isearchsolution.com/social-media/social-media-optimization.html) to not only modify the sites of clients according to the rules of search engines or the Google’s algorithms but also to understand the long term success. Each search engine has its own set of rules and algorithm.

Social Media Optimization

There are many tricks and techniques an optimizer has to pay while working with any site or to achieve the vision of making a search engine friendly site. In order to make the SEO efforts best delivering, it is rather mandatory to know the appropriate tactic and to implement them in a positive manner. There are plentiful SEO activities which are executed for different purposes. Seeing the huge demand, SEO is also increasing worldwide and at the same time competition is also getting rather tougher than the previous time.

There are few SEO companies out there which are zeroing their attention upon their own swift business gains, incorporate unethical or gray hat SEO techniques. The enclosure of such practices brings down the cost and they thrive to acquire the business, sending off their client’s interests to suffer in long term. In some cases they can give you short benefit but scar a site with a long term blemishes.

And, sites which got penalized with such activities lost their identity and never manage to come up again in future. So being a web owner you must check upon the unlawful promotional activities that a hired SEO company may use to make the reports impressive. This is the reason you must have a proper understanding of DO’s and Don’ts of SEO.

Check out the DO’s

• Pay some attention to high quality PR sites for backlinks
• Make certain to maintain a site having standard anchor tags and simple structure
• Use separate keywords for each page to make the page title unique
• Wherever it’s possible, use valuable keywords as internal link
• In order to benefit the users to maximum, upgrade the information
• Make sure you have created sensible and consistent navigation paths
• Find best promising keywords that can do well
• Think logically and treat every sub page of your website as a landing page


Check out the Don’ts

• Avoid using irrelevant keywords
• Don’t allow irrelevant links to the site to protect the ranking
• Keep away from cyclic keywords
• Avoid keyword stuffing as it could be suicide practice
• Don’t use the splash page
• Don’t create duplicate pages


These are just the major do’s and don’ts in terms of SEO that you can follow but the best part is that you are better aware with the search engine behavior and updated with the requirements and their quality guidelines. Let’s follow these basic techniques while doing good SEO work for long term success.

How to Hire a Reliable yet Effective SEO Company India?

. Friday, November 15, 2013
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Have you got a problem? Have you been tasked with hiring an online marketing company or SEO firm to facilitate various online marketing services to your company? Definitely for this, you went out & executed a search on Google & got a list of 200+ SEO companies. You start getting in touch with the firms starting with the one listed on the top, since it seems logical that the person at the top must know what he is doing. But as you get in touch with the firms, they all let you know the same stuffs. Do you have any idea how every would-be online marketing company on the earth can promise every client to place them onto the first page of Google? Well, the simple logic is that some can do while others can’t. But if that is the case, how do you judge which SEO company to hire?

Seo Company India


First, let’s sort out some delusions about SEO companies.

The SEO Company that ranks on top in your geographic area doesn’t necessarily the one you should have joint venture with. If you are from a distant location and looking for the optimization of your site, you can outsource SEO from India or vice versa. You can get your optimization work done from an SEO company India based in Delhi or somewhere else.

The best SEO Company for you may not be much of a company: Keep in mind that bigger is not better. Less at times, but not always is more. There may be SEO firm with one or two employees or a company with 500 plus employees. Don’t opt for any of these without figuring out their potential and effectiveness.

All SEO Companies are Scam Operations: Well, this saying is not hundred percent true. Due to two or three hundred, thousand bad companies, people have got a delusion that every SEO firm is scam. However, I would suggest you to be careful about the company you hire.

Now follow these tips to hire the right SEO Company India:

Settle on what you need: Do you require reputation management, link removal, ongoing SEO, one time SEO audit, content marketing, PPC management or any of the other SEO services SEO companies frequently offer? If you aren’t sure what you require, start by finding out the task to be done. Have an objective in mind by which you can determine the success of your SEO campaign.

Have multiple consultations secretly: One you figure out what you need, settle down with an SEO company in person or by mail or phone, that seems logically qualified & ask them to help you know what you have to do. Most of the companies will gladly provide a free of charge consultation as they know by doing so that may get a chance to impress you & lead your business. It will also let you to know if you need that firm’s services.

Get case studies as well as references: Well, the number one question you want replied from an SEO company is “are they going to help you get your task done?” Everyone would like to choose an experienced company to get their job done. If the company you have chosen shows you their case studies done for other clients, then its best bet to work with them.


Map a clear picture of your goals and requirements and follow above mentioned tips to end up with a right online marketing company for the success of your business.

Google’s updating Its Algorithm! Rumour or True?

. Friday, October 11, 2013
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Alert! Alert! Alert! It’s a warning Google’s conferring to all those webmasters who somewhere behaving contrary to its quality guidelines. Yesterday on September 4th & also on August 21st, there was a huge shout in chatter between the SEO and webmasters about the Google search results shifting and changing. There is a report of another Google update that may take place soon or till the end of the month or even earlier.
Many webmasters who few days back were receiving a good amount of traffic to their site even in bulk numbers are persistently dropping. Reason behind this skedaddles is indicating towards the latest algorithm update of Google.

Moreover, some of the webmasters have also sent a report to the care takers with the images In of their analytics that’s clearly showing a clear significant jump down in traffic from the Google organic source.
When Google was asked about this update whether it’s really rolling its algorithm they said in reply that: “We’re not upto make any announcement” It means that they won’t confirm if there is any update. Many of us already know that Google is always serotinal regarding its updates hence you can’t expect for any prior recommendation.

The September 4th chat began in the earlier morning we will have to wait crossing our fingers till next evening if the tools show commotion for today. The tools are delayed about for 24 hours than the general timing.
As Discussed above, it’s a Google’s normal mordacious style that it never confirms its updates we as web owners must get aware with this fact that on August 21st and September 4th, there was enough clatter to report to you that Google may have done some kind of algorithmic update.

So Guys, Don’t take it just a part of rumour as this rumour can turn out to be a critical cause for your online business. Filter your site and see what’s there that this update would mind in your site.

Give your brand a visual identity with impressive logo design services

. Monday, September 23, 2013
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In order to build impressive reputation on World Wide Web (WWW), it’s very important to create visual identity that’s unique to your visitors as we know that online business is serving products and services with great visualizing appearance. As branding means only making our products visible, we as an online business entrepreneur must pay attention to this phrase to acquire reputable online success.

If want your brand to stand out of the race then it’s very essential for you to get in touch with a right logo design company that can furnish your requirements and could create a great logo for your brand. The more you spend the more you get, this is the simply methodology to put your hands on attractively designed logo but choosing a right Logo Design services is also quite important.

A huge fund investment never guarantees a great logo so be smart while choosing a logo design company for the creation of your desired logo. A logo comes in a different format where you can get them in simple pattern or with graphic touch. But, as compared to the simply created logo, a graphic logo design speaks volumes about your company’s image.

Your company is most simply acknowledged, bookmarked and distinguished from your competitors with an appealing logo. Simply, it is an imperative business characteristic that makes your customers instantly identify your products. If you want your customers to jump at your products or services then you must hire a professional logo design company that can cater such needs.

iSearch Solution can help you get your goal!

iSearch Solution is a young creative organisation catering the needs of the businesses of all sizes & clients from small to large clients. The company helps entrepreneurs start a business, students, and other organizations. Logo design experts at iSearch Solution will evaluate and agree upon your company logo design requirements (Visual Brief), including your project timeline and expectations.

So you can freely handover your projects to them with no second thought. They pay value to both creativity and diversity and ruling the market as a core service provider in India and striving to more toward the next level with an endeavour to overlook the global market. So whether you are planning to replace the existing logo of your service or brand or want a fresh one iSearch Solution can endow you with all your requirements.

Grab effective SEO services in India

. Monday, July 15, 2013
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As websites on Internet enable you to grab any kind of information that you want. In this way the promotion of website’s at the top rankings of the search engines may also become a big deal for companies or social networking websites. However, it can be easily done by adopting the effective exclusive SEO Services India of varied optimization consultancies located in India. Precisely, the high level of optimization services makes the website promotion easier by following the latest SEO techniques. Few of the best optimization services may conclude like effective link building, proper meta tagging, on page or off page services, site mapping and lots more. With these remarkable search engine optimization services, it may become easier to take websites on the top 10 ranking of the search engines like Google, Yahoo, MSN etc.

SEO is a strategy that enables you to regulate the website’s ranking at the top of the keyword finders. As search engines are only meant for the matching the web pages that relate to the keyword entered in the keyword finder. So, it gives better results of top 10 web pages on the site with ease. Do you know how it becomes feasible? It is all about the effective SEO services that are essential for the website promotion. More or less, the effective search engine optimization techniques are incredible options to boost the ranking of the website at the search engines with ease.

However, if you are willing to take your website at the top of the search engines, you need to grab the effective search engine optimization services of Indian seo consultants . Yes, the optimization firms of India have offered incredible SEO services for the website’s promotion at reasonable charges. They use exclusive SEO techniques for website promotion and have also suggested incredible online marketing strategies for global companies to boost their portals on top ranking of the search engines. The Indian optimization companies are rich with skilled professionals who have expertise in their work to promote website’s ranking high on the search engines. So, if you are seeking for the better results, you just need to contact to any of the renowned SEO consultancy of India and avail remarkable search engine optimization services at lower charges.


Give an additional increase to your brand’s velocity with an amiable Logo Design

. Friday, June 28, 2013
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Who’s a born player in the arena of online marketing? Of course no one! Numbers of factors are responsible to convert an ordinary service into brand where external appearance plays a vital role in achieving the futuristic goals.

Where a person is known by his or her persona and ground touching behaviour a company or brand is known with its logo. A logo is a pulse of your site so you need to be quite conscious while getting it designed on the initial stage. If you wanna know the importance of Logos then look at the existing brands dominating in the market, how they are?

A creatively designed logo establishes a brand’s identity or you can say it gives a new birth to it so it’s quite mandatory to handover the responsibility of designing your company’s logo to a professional logo design company that works creatively by implementing new aged minds by evaluating the ongoing market trends.

iSearch Solution can furnish your logo design requirements

iSearch Solution, a premier IT based company provides holistic web solutions endeavours to furnish your logo design requirements with its creatively innovative logo design services. The team sitting on the panel for this section (logo design) is highly expertise and know what it takes to come up with unique and creative and know that a logo influences the overall success of your brand & encourages customers inclining toward it.

Areas where company focus while designing your company’s logo

Being a prominent IT based company, iSearch Solution focuses on various aspects while creating a logo for your company or redesigning the existing one. Few of those measures aspects include-

Maintain the simplicity- To create a successful logo for any particular service, company or a brand, simplicity is quite essential. It must consist of clean lines and few details like shading or other arty touches. It should have few colours of limited choices rather than trying out multiple over shaded colours. In logo designing, ‘Less is More’ so text should be limited to the brand’s name.


Keep it unique- Uniqueness is the key of any logo. The features your individual logo is enclosing should not exist in any other brand’s logo. If it’s found copied then it would not be worthy.

Make it recognizable- No matter in what format, color, size or medium your logo is, it should be recognizable. It has to be peculiar as the image for your brand. It should be manoeuvred to robust the theme and thus they are presented in different size, color and format so that they could easily be recognized.

Tone- Your logo must express bit about your brand to the audience so it’s essential to keep its tone alive. While an ordinary logo may not be able to convey all this information, it must form a certain tone that reflects your brand.

By implementing all these qualities in your logo, iSearch Solution come up with a great logo that carries the success of your brand. So let the company takes initiative to help you out with your logo design related requirements...

The right way to survive with penguin SEO methods

. Thursday, June 13, 2013
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One of the major highlights of SEO market was the execution of penguin updates, everything was actually sudden. Normally, when there is an update for Google algorithm, the business owners actually need to stop whatever they were doing and just have to keep their complete focus on the update. A penguin update can indicate huge transformations for a particular web portal, therefore you always have to be informed, prepared and absolutely ready to react and recover. Google is frequently making changes in algorithm so as to make advancements in the results that show up on the SERP, and whether you are consistent with the change or not, Google is the one that decides that your site will be there on page 1 or else page 10.


http://www.isearchsolution.com/search-engine-optimization/seo-penalty-recovery.html

The recent algorithm updates have its effect till the date. This was a major update and affected near about 2.3 % English-US queries. A huge count of websites and web marketers were stunned and suffered. The web portals that were on the first page of Google that are found breaking the rules can no longer be seen. They go down in their SEO career and undergo difficulties while getting back to the track. Actually, it became a compulsion for the sites & businesses to re-examine their link building and web optimization strategies.

Listed below are the penguin methods that will assist you the best way to survive:

• Consider the Google penguin: this technique made a spiteful entry to the world of search engine optimization. Basically, it aimed at removing the sites whose ranking and web traffic came through the dishonest activities like spamming, content duplicity, stuffing more keywords and even some trustworthy &well-known brands have got affected. Presently, the use of main keywords should be avoided while building back the web site links. The long keywords can be used like “contact us”, “visit our page”, “click here” and together with this also make an effort for linking back to the most important page on the site.

Link audit: at the time of creating back links for your web portal never fail to remember auditing the links that you had created for the purpose of bringing more and more traffic to the site. The facts that must be considered while auditing the current back link profile are as follows:

1. Broken or dead links: if your back links are popping up with a “not found” error message, then fix it without delay. Repair this error and implement 301 (moved permanently) redirect and if required.

2. Long haul advantages: get certain about the fact that your link building efforts always give priority to the quality of content. The leads and sales level totally depends upon the quality of a product or a website.

3. Keeping the track of complete anchor text circulation: ensure that you are using a mixture of anchor text throughout the links. You should have your brand name or some other common phrases as your link.
Well, if you are still messed up with your work because of the Google updates then there is no need for you to get much anxious about this as now, you can easily come across organizations that provide penguin SEO audits services and lend a hand in getting is recovered as soon as possible.

Enhance your Mobile Ad Experience with These Key Elements

. Wednesday, February 20, 2013
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Do you want to deliver a relevant mobile ad experience? Then understanding mobile context is the key element to do so. Mobile context isn’t a rocket science and just a few people have been able to define this perspective explicitly enough so that it could work best for marketers.

There are four key mobile context elements, when implemented together, can result in superior user engagement as well as campaign performance. These elements include:

Where: The location of a user is an essential component in mobile context as near about 68% of smartphone is performed out of the home. The user’s location is the most relevant proxy for contextual significance in mobile as viewers are normally on the move resulting in frequently changing locations and with it, frequently changing user perception.

When: Just like location, the time of the day & the day of the week also play key roles in determining audience context. The research reveals that during the day mobile users carry out extensive searches to dig out the required information in a faster way while in the evening they are seen indulged in leisurely activities like shopping or browsing contents.

If you analyze the time of the day related mobile campaign strategy then this can help you target your audiences well. Exploring accessible data based on the day of the week & the time of the day ensures more informed & less wasteful mobile campaign.

Weather: Well, weather isn’t the most important contextual factor, but overlooking it may obstruct your mobile ad campaign. As smart phones have turned out to be the constant companions of users, they also experience all the climate conditions like us. So why to look over the weather factor?

Weather conditions play an important role in affecting everything from a customer’s mood to his/her buying decision. As a consequence, marketers have got a great opportunity to organize their goals and fulfill each weather conditions related need of customers.

What: While the above mentioned elements are key components to map a winning mobile campaign, mobile user behavior is also important in comprehending as well as reaching intended customers based on indirect goal.

Mobile users begin to actually get shape when marketers take into consideration to the type of content they engage with, searches they conduct and applications they repeat. Marketers can use this data to develop contextual messaging for essential mobile audiences.

As you build up your customer-centric mobile campaigns, it is relevant to note that mobile context is always witnessing significant change. It is important to keep testing as well as researching as an effectual context strategy may be ineffective tomorrow.

Social Media Optimization the Hottest Buzz Word in Social Platform

. Wednesday, January 30, 2013
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Social Media Optimization, the hottest buzz word in the market, is the best way to establish your brand as well as product range in the market. It’s a known fact that your brand matters a lot in the digital media market. Not only it aids you to build good niche in the marketplace with the services you provide, but also drive more traffic and increase awareness about your brand and service.

But social media optimization is no longer limited to brand building and marketing for companies. It has grown to encompass a lot more departments within an organization such as client/customer satisfaction, business development, product development and sales. As these all departments start to comprehend how to effectively make use of social media channels, social media optimization (SMO) is taking a bigger focus within companies.

So, what and how can you do to make sure social media strategies and website are having the finest blow on your business? Below mentioned are a few ways, which I have noticed can provide you with SMO benefits.

How to use Social Media Optimization to stay ahead in the Competition?

Well, social networking sites like Facebook, Twitter, MySpace, LinkedIn etc are quite popular and majority of users are active on these sites. Here you can get connected with your existing clients and engage them in conversations or discussions over topics related to your services or products. The best way to engage a user’s attention is share helpful tips, knowledge, free content, useful links etc. on networking site like Facebook, a ‘comment’ or ‘like’ from a client will make your business visible to their contacts, which is a free brand promotion.

As we our team has observed, you can also use social media to generate leads required for your business. It is a significant part of social media optimization. Your customers can easily refer your brand to their friends and family that as a result will generate more leads for your business.

Social sites also have the option of to be a part of any group or creating groups or participating in any online forum. It will allow you to get valuable data regarding a buyer’s preference such as what the purchaser wants, what he likes etc. if you inco0rporate this market research in your business strategy, then it will effectively define success of your brand.

Social media optimization also involves strategies such as highlighting contents, special deals on the social profile, which is a sure and effective way to attract users and promote your brand.
During SMO campaign, our SMO experts, eye on various pertinent activities to ensure your brand gets desired visibility on networking sites.