Apart from the display purposes and the information aspect, every website has a theme – it can be personal, professional, business related, social service etc. Whatever be the facet, when someone gets the website made, the price based quotation has a major aspect of SEO and related promotion. The charges are standard and even if the company claims of providing the best possible SEO solutions, the service which they offer as a package is often ordinary as per industry standards.
Website designing agencies normally don’t deal in these SEO Services themselves, and pass the buckle to independent agencies (at a lower rate than quoted), whose forte is internet based marketing. Internet marketing agencies offer many other SEO based packages, but design based companies normally offer only the standard plans (with respect to SEO). It is different if the client insists on better SEO results, but these come at a higher price.
It is but obvious that better web based marketing agencies offer better customization, value and service. Also, the world of SEO marketing gets updated every now and then, so tools and methods need to be sharpened as per the market expectations. Independent marketing agencies have their foot forward here, as their core competency is SEO technology and related aspects. Hence, the best way is to analyze your SEO requirements and take services of a professional agency.
Many website owners have an opinion that it is better to go to the same company (for SEO aspects) which designed the website. This is fine if the web designing folks talk in terms of results, but it is recommended to connect directly with search engine marketing firms, bypassing the web design based companies. While choosing any internet marketing agency or any other SEO company in India, make sure you see their ability and expertise beforehand.